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Comprehensive Sex Education in School-“Why & How”

Comprehensive Sex Education in School

Education helps to develop a better understanding for the self. Educated person perceives self and society.  Education develops the ability to think independently, rationally, critically and creatively. Education imparts conscience. Conscience helps us to live a meaningful life. In fact we know a conscious person develops a better understanding for self and surrounding.

Comprehensive sexuality education (CSE) is need of 21st century globalized children for living a healthy life. It is time to empower children and young age people without making differences among caste, creed and culture. Comprehensive sexuality education (CSE) is one of the unrecorded fundamental rights of children. We have rights to accept the thing as it exists.

Great philosopher and international spiritual ‘guru’ Rajnish quoted “truth is truth, and nobody should debar from it”. What is wrong with comprehensive sexuality education (CSE)? Tell it the way it is. What can we hide from our children? Children are very perceptive. Even if we do not tell them, they will discover it on their own. They are smart, intelligent and equipped with Smart phone.

World Wide Web dissolves all the layers and differences between caste and creed, educated and uneducated, literate and illiterate elite class and down trodden, poor and rich. World Wide Web has brought one of the greatest revolution. We are witness of this revolution.

Can we stop our child inquiring about sexuality? We cannot stop the natural flow of a river? Water always finds out its way to move ahead. It goes towards down and down. If we cannot stop natural journey of water, so what should be we do? A wise person channelizes the strength of water and gives it right direction. Sexuality possesses the nature of water. Comprehensive sexuality education channelizes intrinsic impulses of children in right direction.

Parent and teacher face a big question when it comes for educating their child about comprehensive sex education. We do not find a big difference between developed countries and developing countries. Only on difference I could find out that is legalizing age for giving consent for sex and marriage, other than this we work as moral police. Asian countries’ legal age of consent for sexual activity varies from age 12 to 21. (

Countries Age of consent for sexual Activity
13 years , 15 years South Korea, North Korea
14 years Austria, Germany, Hungary, Italy and Prorogues
15 years Greece, Poland, Sweden
16 years Belgium, Netherlands, Spain and Russia
16 years United Kingdom
18 years India
14 years China

If globalized citizen consider that 13 years old boys and girls can give consent for intercourse then we need to think to provide comprehensive sex education to our kids’ right from tender age to save them from several unwanted diseases. Growth of a child from ignorant child to a smart child is changed due to prosperity in our life, better living standard and different food habits. Scientific research study reveals that maturity of a girl child can happens at the age of 7 years. (  It is necessary to develop a comprehensive curriculum to develop appropriate knowledge and skills to love a healthy sexual life.

UNESCO recognized comprehensive sexuality education as an age-appropriate, culturally relevant approach to teaching about sexuality and relationships by providing scientifically accurate, realistic, nonjudgmental information* (UNESCO, 2009. International Technical Guidance on Sexuality Education).

What are common advantages of comprehensive sexuality education?

  1. Develop physically and mentally a healthy citizen
  2. Keep away from sexual transmitted disease/infections i.e. HIV,
  3. Reduce teenage unwanted pregnancy
  4. Reduce domestic violence

Education is the greatest remedies for coming out from several catastrophes in our life. Comprehensive sexuality education will empower children and young age people to take necessary precautions for living a healthy life. Precaution is better than cure.

Sexual desire and sexual intimacy are intrinsic and impulsive in its nature. We can hide and we can forcefully stop it but we cannot efface it. Rational education imparts skills, values and knowledge among us. Sexuality education addresses most sensitive aspects of human life. Comprehensive sexuality education programme should sensitize the young age people for developing positive values towards gender differences and awareness for own physical and mental development at this stage.

Age appropriate comprehensive sexuality education

Educated world citizen considers importance of age appropriate comprehensive sexuality education. What should be taught at particular age group children? How much should be taught at particular age group children? We are  living in a data world. Children smartly handle smart phone at the age of 5. Children become smart at the age of 8 and develop sensitive nature towards opposite sex. Comprehensive sexuality education curriculum should cater the need of these smart children.

Scientifically accurate comprehensive sexuality education

Generally children inquire different information with the materials available on Web World Wide (WWW) which may or may not be written by expert people. Web World Wide (WWW) has fathomless resources written on sexuality education. Expert people know the technical and scientifically importance of different physical development and different physical and mental need of human beings. To be Ignorant is better than incomplete knowledge. When we don’t know about something, we show hesitation to do experiments in our life due to various reasons but when we know something incompletely, incompleteness  gives us  a sense of achievement and confidence which leads us to experiment with the ideas that possibly leads to bad health i.e. (a) how to keep ourselves neat and clean during periods, (a1) myth and facts about periods (b) how to use contraceptive pill or other available medication to avoid pregnancy,(c) how to use condom to avoid unwanted pregnancy and other transmittable diseases i.e. HIV , (d) when to consult doctor for discussing different bodily changing symptoms, (e) how to keep hygiene during oral sex, (f) why to avoid doing sexual activities at age between (8-15-16-) (g) with whom should we discuss sex related problems at first, (h) What are dos and do not before indulging in sexuality, (i) how to share it with other, (j) other myth and facts about sexuality. Scientifically based education will help our children and young age people to live a healthy life.

Cultural appropriate comprehensive sexuality education

Human beings are socially connected to each other. We accept and respect the existence of other family members and society members. We are unique but we are culturally dependent on each other which help us to live in a peace and harmony. Sexuality is big taboo word for the society. It is universal truth but we are hiding so many things to other person due to cultural connection. Game of hide and seek leads to health hazards. Parents and teachers avoid healthy discussion on sexuality. We face a great question before starting a healthy discussion on sexuality with our children and young age people,(a) how to start it (b) who will start it. We face same dilemmatic situation as “who will bell the cat” due to cultural perspectives.

Cultural limitation and restriction are big hurdles for imparting comprehensive sexuality programme at world level. If comprehensive sexuality education programme is developed and customized to address different cultural limitation, then only we will be successful in imparting it for common people. Comprehensive sexuality education programme has a great vision to sensitize young generation, “how to keep ourselves healthy”. Comprehensive sexuality education programme sensitizes world citizen to be protective, active and alert for own healthy life.  

Comprehensive sexuality education on realistic ground

Sexuality is a taboo word for each one of us. We know its reality but we avoid decorating in words. We cannot neglect the reality to keep our young age general healthy. Sexuality related education programme will help our child to take a wise step. If we fail to educate them, then it will be more hazards for them. They inquire and investigate it through several unreliable sources i.e. friends, World Wide Web (www) and other cheap resources. Comprehensive sexuality education helps children to grow wisely and keep themselves healthy.

Comprehensive sexuality education with nonjudgmental information

Healthy and integrated children can think and perform better. How to impart comprehensive sex education is the biggest challenge for different policy and educational stakeholders? What are the specific words chosen for imparting sex education? Do words create negative impact on child?  Wise educator and parent use appropriate words to impart sexuality education. Wise educator use simple and concrete words to describe essential facts and concepts. Educator avoids a situation where child confuses himself with complex and confusing words. Essential truth of life should be shared in nonjudgmental form and our words and phrases consist of deep meaning based on facts.

Wise parent and educator express truth of life in as simple as sexuality “is”.


Rajeev Ranjan

Indian Educationist

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Sex Education: Challenge for 21st Century Globalized World-Its Importance and Benefits



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Student Classroom Misbehavior-Tips and Techniques

We are unique individuals. We have unique capacity and capability to grow in life. In fact, nobody is inferior and nobody is superior in the world. We face this reality in real life situation. Handling kids in classroom is really a challenging job for teachers. We meet a group of mix students in a classroom. Each student is king of his own nature. He behaves in the class according to his nature. Teacher fixes some class rules for his students for the smooth functioning of class which ensures quality teaching learning process. What happens when a child modifies some class rules for his own interest? How does a teacher handle this problem? How does he modify a child behavior? What happens when a child performs all duties on time but sometimes overrule teacher’s instruction?

Individual teacher has different perspectives to handle classroom problems. Which behaviors should be considered as student misbehavior? There is a thin layer difference between good and bad behavior. People interpret different behaviors on different parameter at different occasions. It means a student behavior at one place is acceptable but another place same behavior is not acceptable due to various personal, societal and cultural problems.

We always see through our own spectacles. We always interpret what we want to interpret. Have we checked the emotional level of other person before labeling a behavior as misbehavior? Mr. Tappu studies in class 4th in a reputed CBSE affiliated school in a small town of Uttar Pradesh. He is an intelligent student of his class. He completes his class work and home work on time. He replies to his teacher questions in the class. He is a little bit more active in the class in other words naughty. It has been observed from last two years that he has strong desire to sit in front of teacher (1st student bench of any row). Class teacher changes students’ seat in an interval but Tappu always tries to sit on his favorite seat or after sometimes he manages to come at first student bench. Teacher counseled him. It is common incident with Tappu. Do you think this is misbehavior? If it is counted as misbehavior then what action should be taken against him? If it is counted as his passion and his impulsive desire then what corrective measures should be taken? He always obeys his teacher but two things he always love to do i.e. (a) sitting on 1st bench (b) reaching to school bus firstly at departure time. Other aspects of his behavior is that when teacher finds guilty of other misconduct, he says innocently, ma’am he(other student) supported to do this/ other also committed same mistakes. Do we need to differentiate among these 3 observations? Do we need to consider all 3 observations on same ground?

When we minutely observe the boy, we found that sitting on first student bench and running fast at departure time to get front seat was his impulsive behavior. He does not harm others’ while doing so? He has been scolded and reprimanded on various occasions for doing this activity. I was personally watching him. It is amazing that he admits his fault. He tries to modify his behavior but the outcome of his behavioral change fluctuated in an interval.

Mr. Tappu is not an aggressive and harmful student. He is not even aware that he is committing a mistake. School caters the need and interest of one and all students in the classroom and at the campus. Firstly we develop self awareness and an understanding to know other student’s right to sit in front of teacher and take seat besides driver. Gradually he realized the importance and rights of other classmates. He tried to modify his behavior but intrinsically he aspires for the same. We used same corrective measures repeatedly (1) showing empathy (2) being compassionate with him (3) fixing his seat with strict order and everything was as usual since it was not such a big issue. Notwithstanding we were very clear that Mr. Tappu should not carry this negative habit for a long time so we were trying our best to correct it on different level. It may be possible that this mild behavior can be converted into an aggressive nature to do something. We never used to miss an opportunity of observing, praising and reprimanding him.

One day an amazing incident occurred in the morning assembly. We were talking on characteristics of a good person.  We should polish our shoes on daily basis and also discussed all essential qualities of a good student. Mr. Tappu’s shoes were shining. I called him to stand in front of all students. Although, he was a confident student however he was little nervous. He was not aware the reason for standing i.e. (for punishment/for praise). I asked students to clap for him for his shining shoes. Then, he gained his confidence. Ok, it was good for him. Since, we used to scold and reprimand him on various occasions for various silly mistakes in the classroom. I went to his class and once again surprised him. I called him on teacher’s teaching platform. I asked him, “Why did I call you? He was really confused whether it was punishment and praise for him. I embraced and patted him for his well polished shoes before classmates. We did not know, “ how did he perceive this act”  but since then Mr. Tappu is most obedient boy in the class, neither he changes his  seat and tries to come on first bench, nor he runs fast at departure time to reserve his favorite front seat in the school bus.

We use various techniques to modify child misbehavior. Empathy is one of the greatest virtues to handle student misbehavior in the school premises. Wise teacher initiates corrective measure at early stage. No behavior is permanent. Human beings’ behavior is always at a flux. We learn and also relearn it. Our behavior can be modified at any stage of life. It may take time for behavioral modification but it is certain that student’s misbehavior can be corrected at any moment of life if he comes in contact with a wise teacher.

Wise teacher takes necessary action at early stage of student’s misbehavior because it is very easy to correct it but when a student becomes rigid and stringent, it may be hard for teacher to change it in a short span of time. Students’ misbehavior can be corrected and modified no matter how much stringent and rigid. It may take a little longer time. We should avoid those situations and circumstances in the classroom due to which a child becomes rigid to repeat act of misbehaving in the classroom.

When we train a mind, mind becomes rational; when we train a heart human being becomes humane. (जब हम एक मन को प्रशिक्षित करते हैं, तो मन तर्कसंगत बन जाता है, जब हम दिल को प्रशिक्षित करते हैं, तो इंसान मानव हो जाता है।) Wise teacher trains simultaneously students’ mind and heart. Let us! Be wise to become a good teacher who trains students to be a good human being.


Rajeev Ranjan

Indian Educationist

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Creative Thinking: 10 Best Characteristic Features of a Creative Person


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Writing skill lesson plan-teaching paragraph writing using jokes

Writing skill lesson plan-teaching paragraph writing through jokes

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Letter Writing Lesson Plan for English Language Teaching

Letter writing lesson plan for English Language Teaching

Rajeev Ranjan

Indian Educationist

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Punctuality-How to develop punctuality in children at home

“Time and tide wait for none” sensitizes all of us about the importance of time. Wise person feels and acts on essence of this proverb. Everyone has only 24 hours in a day. Our fortune is decided by the way we utilize our time. Quality of being punctual is one of the greatest virtues of person. What is punctuality? Punctuality is conscious effort to complete a task on time. Punctuality is etiquette. A punctual person always lives a complacent life.

Punctuality- What does punctuality mean? How do we develop sense of punctuality in children?

Punctuality is an attitude. Punctual people always respect the values of time. Everyone has same time but some people utilize it rationally and some people show carelessness. This makes a big difference in our life. What does punctuality mean? How do we develop sense of punctuality in children? How to we develop self awareness for punctuality in children? Oxford Dictionary defines punctuality as arriving, doing something, or happening at the expected time/correct time, timely, on time etc. In fact, these are essential qualities of a punctual person.

Punctuality is an essential skill to live an integrated life.

Parent, teacher and surroundings play great role in developing a sense of punctuality among children. Parent lays the foundation of developing right habit of punctuality. Punctuality is essential skill to live a peaceful and happy life. Sense of being late develops stress in our life. Stress is mother of diseases in our life. Therefore, if we wish to live a stress free and peaceful life, we should develop this habit right from the childhood. Human being always aspires to explore and learn new things in life. When a child starts forming a habit, we should initiate developing sense of being punctual at this stage. It can be ridiculous to think but this starts with developing habit of waking up in the morning at certain time, going washroom, brushing and bathing on same time. Gradually it helps a child to prepare himself for going to school on time. Generally it is observed that child does not wake up at right time because parent could not make him ready for school at right time so that child reaches bus stop late and story goes  so on and so forth.

Child observes culture of his family.

Punctuality is prime skill that should be instilled when a child’s mind able to recognize and learn new things. Parent creates a positive aura for this. Child observes culture of his family. If he finds a gap between words and action either by guardian, parents, or elder family members then he starts ignoring your moral boost up. It may be difficult task for a parent to follow the sense of punctuality at home, but child copies different habits directly from parent. Habit is not an inborn quality of man. We start learning it right from our childhood.  Generally it is observed, if parent is punctual in performing different tasks at home, child easily grasps it and acts accordingly in different situations.

 Help your child to prepare him in advance before school time

Parent prepares his child to go to school on time. We should instill habit of reaching on bus stop at right time. Sensitize your child to complete all necessary activities on time to reach bus stop timely every day. In fact, the day a child initiates himself to reach bus stop on time, parent achieves his target. When we talk to school driver for reporting late in the school, they always share interesting story of different parent. Driver has to wait to receive the child because parent did not send child on time. It may be ego issue with some parents but sometimes parent fails to prepare their child on time due to various family reasons.

Keen Observation, frequent reminder and check ensure completion of work on time

To complete a task on time is characteristic feature of successful students. We observe in the classroom that out of 10 students in a class 6 students always complete their class work and home work on time, 2 students complete it slight late and teacher works very hard for last two students to complete the work on time even then students could not do. These students’ have habit of delaying the task. They know how to complete the task but use a casual way/disinterestedness. Parent can play a crucial role here. If s/he observes her child on daily basis, remind him to complete the task and follow him to check whether he has completed the task or not can be the best techniques to develop a sense of punctuality in the child.

Rapid change in our life styles and our life

Life styles have been changing rapidly in every 2 years. It is amalgamated in our family life. Wise parent tries his best to maintain a balance. If a parent develops a rule to go to bed daily on a particular time, child starts doing this. It becomes his habit; he cannot stop himself going to bed on time. We ask our child to go to bed on time but do not go to bed ourselves on time. This creates a conflict of interest between child and parent. Parent is role model for his son and daughter. Child learns several good or bad habits directly from coping his father and mother. Do we complete some tasks on time? Can we awake at right time and go to bed on right time? Can we fulfill promises to our kids on time? Do we reach to bus stop/railway station/airport on time to avoid hassle? Our child is noticing us. We need not to talk much but our action speaks a lot and can have great impact on our child.

At Initial Stage of Life:-

Help your child to awake at right time

Help your child to brush and bath on time

Help your child to prepare school bag on time

Help your child to reach bus stop on time

Help your child to complete home work on time

Help your child to go to play ground on time

Help your child to finish lunch and dinner on time

Help your child to do self study on time

At Later Stage of Life:-

Through parent’s keen observation and timely reminder, child will surely develop an attitude to become punctual in his life.

When we talk on importance of time, we should give respect to each task so that we can perform that task on time. Child is completely an empty pot what we show to our kids, that reflects in his personality. Punctuality is an attitude which demands strong will power and determination to complete a task on time. It demands a lot of sacrifice from us. Guardian motivates and encourages a child’s right act at right time so that child can feel intrinsic motivation for performing day to day task with a sense of being punctual. Child does not learn several things on putting pressure.

Wise parent creates positive aura and positive culture at home, so that children develop right understanding for different values of life, which is essential for us and lays the foundation of an integrated personality.


Rajeev Ranjan

Indian Educationist

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Lesson Plan for Teaching Gifted Students-Tips and Techniques for Effective Classroom Management

Nobody  is inferior and nobody is superior, one is just oneself. Educator identifies inherent capacity of students. He nurtures the inherent talent to become more efficient and more skilled;  to do something more innovative, more expressive, more novel for the welfare of the universe. A classroom consists of mix group of learners i.e. academically good, average and poor in academic performance. A classroom consists of different types of learners i.e. visual, auditory, kinesthetic so on and so forth.

Preparing good lesson plan which caters the need of different types of learners is essential quality of a teacher. Teacher prepares the best lesson plan for ensuring effective teaching learning in the classroom. It is really a challenging job for a teacher to cater the needs of all different types of students in a class. Gifted students always pose a challenge before a teacher. They are intelligent students. They have sharp memory. Gifted students develop understanding of a topic very fast. They complete the classwork and home work on time. Sometimes gifted students complete the task very soon in the classroom. They can not sit idle in the classroom. They may feel boredom. They start doing mischievous acts which may create discipline problem in the classroom.

A wise teacher prepares an intensive lesson plan for gifted students to execute a better classroom management skill. Advance planning of topic/lesson helps educator to create learning environment in the classroom. Teacher should use best available materials to cater the need of brilliant students of the class.

Best material related to the concerned teaching topic

A wise teacher prepares best teaching materials for his teaching topic. A teacher fulfills needs of all students of a classroom. No students’ progress should be hamper in a classroom. Teacher has to think progress of all students. It may take a little more time to develop understanding of teaching topic for average and below average performer of the class, however it may be possible that gifted learners will complete the task very soon; therefore a wise teacher produce advance material to the gifted students and guides them to complete it in certain time. Teacher engages gifted students through producing good materials with students. Teacher arranges all materials well in advance for handling gifted students in the classroom.

Advanced questions for good students i.e. worksheet, practice paper, HOTS questions

Wise teacher develops worksheet, practice paper and different HOTS questions for various gifted students in the classroom. Generally gifted students solve all simple and basic textual question easily. Teacher prepares HOTS questions. When general students solve factual and global questions in the classroom that time teacher distributes some HOTS questions to the gifted students. It keeps students engaged in the classroom. Usually teacher prepares all these questions in advance which saves teacher times and help him to manage the class effectively.

Extended challenging alternative activities for good students to enhance thinking skills

Activity based teaching learning process maximize learning in the classroom, but sometimes it creates chaos in the classroom if the teacher could not design alternative advanced activities for gifted students. Designing alternative advanced activities for the best performers of the class helps teacher to take necessary required action for all learners. It ensures maximum involvement of each and every learner in the classroom. Gifted students utilize maximum time in learning activities. As soon as gifted students complete a given task, teacher personally assign a new challenging task to solve in the classroom. When students become busy in performing advanced task, then teacher handles other students of the class smartly.

Proper time management for different tasks and activities

Gifted students are usually independent learners. They perform all the task within a time. Teacher prepares his lesson plan precisely and s/he designs task minutely with minute to minute activities. Teacher prepares lesson plan properly i.e. preparation/ ice breaking activities, presentation of topic , students activities during the lesson , evaluation of learning through different tools during the lesson and final assessment before final bind up of the class. He shares time limit with students and encourages students to finish the task withing the time.

Share instructions precisely to avoid confusion in the class

Wise teacher shares precise and concrete guidelines to avoid confusion among students in the classroom. His instructions quench the curiosity of all different types of learners in the classroom. They follow teacher’s guidelines to complete the task on time. Insturctions and guidelines related to learning activties should contains less words but it should be effective. It saves time in the classroom. Gifted students focus on completing tasks rather clarifying doubts over ‘how to complete the task’. Effective teacher uses his guidelines for effective learning outcomes in the classroom.

Nobody is inferior and nobody is superior.  No palm line and no thumb impression are same in this world. Every child is unique. Every child’s learning style is unique. We are unique.Teacher explores the fathomless world of knowledge before the gifted students.

Rajeev Ranjan

Indian Educationist


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Admission Campaign- How to Increase Admission in School-Tips and Strategies

Have you ever thought about the reasons why some private schools experience enrollment growth and why others decline?

 If you were developing a theory of school growth, what would you propose as the most important factors that influence enrollment growth?

Based on my experiences in working with private, Christian and independent schools throughout the country, I believe that there are multiple factors that contribute to enrollment growth and decline at a school. Let me highlight some of these factors for you.

Research: – The responses by each student after one day were almost exactly the same as their responses after weeks and after several more months.

First impression count then, for students, teachers, pupils, for visitors – and are absolutely critical for parents.

First in the school does matter:-.

  1.  First knowledge
  2.  First Visit

Importance of first knowledge about school in admission campaign

Every school plans ahead for establishing school as brand on local, state and country level. School management conducts so many intensive surveys to know the pulse of people. Generally school adopts various means and methods to promote the school i.e. (1) developing responsive school website (2) advertisement through print material (3) television and online advertisement (4) school prospectus (5) school magazine. Prospective parent explores all possible available sources to find out good school before choosing right school for getting his son/daughter enrolled. Generally parent shows faith on the words of friends and neighbors, who may themselves be parents of existing students in the school.

School management hires different ad agencies for increasing admission in the school. They plan properly to establish school. Advertisement helps them to reach maximum number of unknown parents as well as existing parents feel connected with school.  An established school has different characteristics features.  Reputation of school speaks a lot however “how the reputation was achieved is often mysterious. Parent plays pivotal role in increasing school reputation as well as increasing students’ enrollment each year.

How to improve the reputation? What are your ideas?

Existing parents are valuable assets of school. School reputation purely depends on holistic development of students. Parent is the best advertising agent of a school. School management should talk to parents about what is happening in the school— what you are genuinely proud of —————-will help dealing with present parents, more than future parents. School management should avoid being negative about other school- and should convince parents fairly.

More footfalls more admissions/enrollment in the school: Do you think so?

There is an old saying “first impression is the last impression”. It is an effective term when we consider for advertising a school. Everyone deserves proper respect. Parents visit your school campus with high hope. If she decides to enroll his wards in your school, It means, s/he hands over his ward for almost 12 years in your school for formal education. S/he should feel a positive aura in his/her first visit at your school. Parent first visit in school campus should be impressive. School admission committee offers a helping hand to the parents who are visiting school campus for admission inquiry. The first visit to school campus starts long before the front door. School supportive staffs help the parent to assess the school ground/parking area for parking their vehicle. The reception door should be leveled as “reception”. School reception/office should be neat and clean. The receptionist cordially invites parent to have a seat and supportive staffs offers a glass of water/a cup of tea for parents. They ask the details and purpose of visiting in a very cordial manner. School admission committee members share minute details of school vision and mission as well as positive/unique culture with the parents. It may be possible that parent has a number of questions but his questions should be answered logically and cordially. School should not have attitude “trust us, we are a good school” but the attitude “let us demonstrate how good we are”!

Use of school prospectus in admission campaign: Do you think so?

Admission committee members show school prospectus to the parents. School prospectus contains all necessary and valuable information about the school. School prospectus provides an overview of school i.e. vision and mission of school, school facilities, school scholastic and co scholastic achievements, evidence of different learning activities through various images etc.

Use of visual presentation to show authentic quality evidence in admission campaign: Do you think so?

Admission committee members show evidence of learning to the parent through school albums and school co scholastic activities i.e. real (unedited) video of classroom facilities, teaching and learning styles and students’ performance on various occasions to the parents. It is effective and impressive. Parent correlates the admission counselors’ positive words with these different medias sources.

Attitude of office staffs and other school employees in admission campaign: Does it really matter? What do you think?

School admission committee should treat parent’s first visit to the school as the golden opportunity to convert the inquiry into registration and admission. We should not forget the fact that a parent has already collected some information about the school through various sources. I.e. school fee and school environment before a visit to your school. S/he wants to confirm all the previous known information through the mouth of school staffs. School staffs treat all the parents equally. Every visitor/parent is special for a school. When we counsel a parent in our school. It may be possible that s/he will take a decision for registration and admission or may not take decision but it is sure that s/he will carry a long lasting impact from school. S/he may share good words about the school with other prospective parent. We adopt a visionary approach and try the best to make him realize the worth of our school. The attitude of the office staffs can be deciding factors for a parent to take a final decision to choose your school for his/her wards. Their actions set the tone for the rest of the school.

Think a while

Each of these private school marketing strategies is powerful on its own, but far more effective when integrated into a balanced overall marketing campaign. Private schools can utilize their creative and technological resources to target a broad audience with meaningful online marketing campaigns while calling upon their community connections to appeal to local applicants for maximum results. We must reviews our strategies time to time, and must improvise marketing strategies, but never ever should feel impatient by not seeing projected outcome.

 Rajeev Ranjan

Indian Educationist