Key words-

Advertising, Ambient advertising, television, print, newspapers, magazines, journals, radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colours, sounds, visuals,

Introduction of Advertising

Advertising chiefly targets at creating demand, encourages marketing, and establishes a direct contact between manufacturers and consumers. The entire purpose of advertising is to apprise and

Influence public to purchase products and services. Advertising is done through TV, Internet, Newspapers, magazines, outdoor Publicity.

Ambient advertising’-ambient’ means placing the ad at unusual places or unconventional places were you wouldn’t expect an advertisement, and makes a direct impact on the mind of consumers, effective way of communicating the message across to target consumers etc

‘Advertorial’- An advertorial is a form of advertisement in a newspaper, magazine or a website which involves giving information about the product in the form of an article. Usually, a brand pays the publisher for such an article (

Eligibility for  Advertising Course

For certificate courses- 10+2

For graduate degree in mass communication- 10+2. For post graduate diploma courses – graduation

Courses for Advertising

1. Diploma / PG Diploma in Advertising & Photography

2. Diploma / PG Diploma in Advertising.

3. PG Diploma in Marketing Communications Management

4. PG Diploma in Advertising & Marketing Communication

5. Integrated BA in Advertising, Sales Promotion & Sales Management (after 10+2)

6. MBA – Advertising, Public Relations, Sales Marketing)

Institutes/ Universities  Offering Advertising  Course

  1. Indian Institute of Mass Communication, JNU Campus, New Delhi.
  2. Xavier Institute of Communications, Mumbai.
  3. Annamalai University, Chennai (
  4. Guru Jambeshwar University, Haryana (
  5. Kurukshetra University, Haryana (
  6. Madurai Kamaraj University, Madurai (
  7. Punjabi University, Patiala (
  8. Kamala Nehru College for Women, Delhi
  9. Indian Institute of Journalism and New Media, Bengaluru
  10. Lady Shri Ram College for Women, Delhi
  11. Times School of Media, Bennett University
  12. Department of Communication, Hyderabad
  13. Symbiosis Institute of Media and Communication, Pune
  14. National Institute of Mass Communication & Journalism (NIMCJ)
  15. Asian College of Journalism, Chennai
  16. Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal

Career and Job Titles in  Advertising

Art director,

Graphical artist,


Creative Director,


Copy editors,


Account Manager,

Brand managers,


 Creative heads,


 Client Servicing Executive,

 Event manager,

 PR executive,

Resources and Materials
CBSE Compendium of Academic Courses After 10+2
India Today, Indian Express, University Websites, the Economics Times

Rajeev Ranjan

Principal, Teacher- Trainer and Counselor

SEO- School Education