Importance of first knowledge about school in admission campaign

Every school plans ahead for establishing school as brand on local, state and country level. School management conducts so many intensive surveys to know the pulse of people. Generally school adopts various means and methods to promote the school i.e. (1) developing responsive school website (2) advertisement through print material (3) television and online advertisement (4) school prospectus (5) school magazine. Prospective parent explores all possible available sources to find out good school before choosing right school for getting his son/daughter enrolled. Generally parent shows faith on the words of friends and neighbors, who may themselves be parents of existing students in the school.

School management hires different ad agencies for increasing admission in the school. They plan properly to establish school. Advertisement helps them to reach maximum number of unknown parents as well as existing parents feel connected with school.  An established school has different characteristics features.  Reputation of school speaks a lot however “how the reputation was achieved is often mysterious. Parent plays pivotal role in increasing school reputation as well as increasing students’ enrollment each year.

first impression is the last impression

There is an old saying “first impression is the last impression”. It is an effective term when we consider for advertising a school. Everyone deserves proper respect. Parents visit your school campus with high hope. If she decides to enroll his wards in your school, It means, s/he hands over his ward for almost 12 years in your school for formal education. S/he should feel a positive aura in his/her first visit at your school. Parent first visit in school campus should be impressive. School admission committee offers a helping hand to the parents who are visiting school campus for admission inquiry. The first visit to school campus starts long before the front door. School supportive staffs help the parent to assess the school ground/parking area for parking their vehicle. The reception door should be leveled as “reception”. School reception/office should be neat and clean. The receptionist cordially invites parent to have a seat and supportive staffs offers a glass of water/a cup of tea for parents. They ask the details and purpose of visiting in a very cordial manner. School admission committee members share minute details of school vision and mission as well as positive/unique culture with the parents. It may be possible that parent has a number of questions but his questions should be answered logically and cordially. School should not have attitude “trust us, we are a good school” but the attitude “let us demonstrate how good we are”!

Use of school prospectus in admission campaign: Do you think so?

Admission committee members show school prospectus to the parents. School prospectus contains all necessary and valuable information about the school. School prospectus provides an overview of school i.e. vision and mission of school, school facilities, school scholastic and co scholastic achievements, evidence of different learning activities through various images etc.

Use of visual presentation to show authentic quality evidence in admission campaign: Do you think so?

Admission committee members show evidence of learning to the parent through school albums and school co scholastic activities i.e. real (unedited) video of classroom facilities, teaching and learning styles and students’ performance on various occasions to the parents. It is effective and impressive. Parent correlates the admission counselors’ positive words with these different medias sources.