How to Increase Admissions in School
How can you ensure your admissions team is giving accurate information to applicants?
Accurate information is an investment in your school’s future and the success of your students. We believe that as a principal of a Senior Secondary CBSE School, ensuring accurate information for applicants is crucial to building trust and reputation.
1. Set Clear and Consistent Standards:
- Develop a written information policy: We should establish clear guidelines for gathering, verifying, and communicating information across all channels (website, brochures, emails, phone calls). This ensures accuracy and consistency, minimizing discrepancies.
- Use standard templates: We should standardize application forms, fee structures, and admissions criteria documents. This helps avoid confusion and ensures everyone receives the same information.
Example: Our school adopts a standard template for describing each offered stream (Science, Commerce, Humanities) across all mediums. Each template highlights curriculum details, faculty qualification, career prospects, and any unique program features.
2. Monitor and Evaluate Communication Channels:
- Regularly audit website content and brochures: We should update outdated information, clarify unclear language, and remove irrelevant details. We should ensure information aligns with the latest CBSE guidelines and your school’s specific offerings.
- Monitor email responses and phone calls: We should train our admissions team to provide accurate and consistent information. We can use call monitoring software to assess their interactions and provide feedback for improvement.
Example: We should audit our website and find the scholarship information needs an update. We can create a dedicated webpage with clear eligibility criteria, application deadlines, and selection processes.
3. Provide Ongoing Training and Support:
- We should conduct periodic workshops on CBSE regulations and school admission procedures. This keeps your team informed and prevents misinterpretations or errors.
- We should organize mock interviews and role-playing exercises to simulate communication with applicants. This helps our team handle complex questions and effectively address concerns.
Example: We should host a workshop for our admissions team to update them on the latest CBSE changes in subject combinations and eligibility criteria. We can also conduct mock phone calls to refine their communication skills and ensure consistent information delivery.
4. Communicate with Transparency and Honesty:
- We should be upfront about fees, admission deadlines, and selection processes. We should avoid vague promises or overhyping any aspect of our school. We believe that transparency builds trust and prevents disappointment.
- We should acknowledge limitations and address concerns openly. If a particular program is at capacity or specific facilities are under construction, inform applicants clearly. We should provide alternative options or timelines for resolving challenges.
Example: We receive inquiries about a new computer lab promised in the previous year’s brochure. We can explain its construction is delayed due to unforeseen circumstances and offer alternative computer access solutions in the meantime. We can update the brochure with a revised timeline for lab completion.
5. Engage with Applicants and Stakeholders:
- We should hold open houses and interactive sessions where applicants can directly ask questions and receive comprehensive information from faculty and school administrators.
- We should create a dedicated email address or phone line for admissions inquiries and ensure prompt, accurate responses. We should encourage feedback and address concerns promptly.
Example: We can conduct an online live Q&A session with the school principal and department heads. Applicants can post questions in advance and receive detailed answers during the session.
Accuracy is key. When we revise our strategies regularly, track their effectiveness, and adapt as needed. When we demonstrate transparency and a commitment to accurate information, we can build trust with applicants and strengthen our school’s reputation.